Badass Lady Gang: The Women's Running Community That Changes Everything
Never Train Alone Again. Find Your Running Coach, Community & Confidence.
Whether you're taking your first running steps or chasing your next PR, you belong here. The Badass Lady Gang is where everyday women discover the joy of running, build unshakeable confidence, and find their people. We're the running community made by women, for women - where you aren't defined by your pace, but empowered to chase your personal best.
Ready to transform your relationship with running? Join thousands of women who've ditched diet culture, embraced their strength, and discovered that fitness (and dare we say…running) can actually be fun.
We Are Badass Lady Gang
The Badass Lady Gang isn't just another running program, we're a movement.
Since 2016, we've been building a community where women support women, where "good enough" is celebrated, and where every mile is a victory worth sharing. We believe fitness should be fun, accessible, and focused on how you feel. NOT how you look.
Our philosophy is simple: Whether you love to run or love to hate it, you deserve expert and supportive coaching, genuine community, and the tools to define your own kind of strength. From our free weekly group runs in 6+ cities across North America to our online training programs trusted by thousands, we're here to support you through every step of your journey.
What Makes Us Different:
Real coaches who understand real life. We get busy, everyday women.
Community that celebrates every pace. From 9-minute miles to 29-minute miles, we’re here to help you chase down your best.
Mental game focus. Because confidence is built from the inside out.
Anti-diet culture approach. Strength over shrinking, always.
Train With Us: Find Your Perfect Program
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BALG Training Team
$89.99/month or
$599.99/year (Save $480!)The complete running experience. Get everything we offer from unlimited customized training plans, daily access to certified coaches, strength training for runners programs and videos, mental coaching, and an incredible community.
Perfect for: Women who want year-round support, are training for multiple goals, or want the best value for affordable running coaching.
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Training Experiences
$75+ per experience
Focused training for specific race goals. Get a customized training plan, weekly coaching calls, strength and yoga videos, and connect with other women training for the same distance in a supportive community environment.
Perfect for: Women with a specific race date who want structured training, expert guidance, and accountability from coaches and teammates working toward the same goal.
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Running Plans
$40+ per plan
Smart training plans for independent runners. Get proven, customizable training plans delivered through Final Surge with integrated strength work, coaching tips throughout, and mental game guidance to help you succeed.
Perfect for: Self-motivated runners who prefer flexibility, want to train on their own timeline, or are looking for the most budget-friendly coaching option.
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Private Coaching
$225-300/month
Individualized 1-on-1 coaching plus all team benefits. Get weekly or monthly personal calls with Coach Kelly, fully customized training plans designed for your unique needs, plus access to everything our Training Team offers.
Perfect for: Women who want maximum personalization for complex schedules, specific health considerations, or those who prefer individual attention while staying connected to our community.
Join Our Community: Connect & Belong
Free Online Community
Connect with thousands of supportive women runners worldwide
Our private online community is where the magic happens between training sessions. Ask questions, share victories, get advice, and build friendships with women who truly understand your journey.
What you'll find:
Judgment-free support from fellow runners at every level
Expert advice from coaches and experienced community members
Daily motivation and accountability from your BALG family
Race day tips, gear recommendations, and running wisdom
A safe space to celebrate wins and work through challenges
Coach Kelly personally approves every member to maintain our supportive, inclusive environment.
Local Group Runs
Weekly group runs in 6+ cities across the US & Canada
Looking for in-person running community? Our volunteer-led group runs welcome all paces and abilities. Whether you're a 9-minute miler or a 29-minute miler, you'll never be left behind.
Current cities:
Running Club New York, NY - Join New York City BALG →
Running Club Tampa Bay, FL - Join Tampa Bay BALG →
Running Club Orlando, FL - Join Orlando BALG →
Running Club Ottawa, ON - Join Ottawa BALG →
Running Club Fresno, CA - Join Fresno BALG →
Running Club Cincinnati, OH - Join Cincinnati BALG →
What to expect:
All-pace inclusive runs - no one gets left behind
Welcoming community focused on connection over competition
Weekly consistency to build habits and friendships
Safe, supportive environment for women of all experience levels
Want to start a BALG chapter in your city? We provide training, support, and resources for volunteer leaders. Apply to lead a chapter →
Meet coach Kelly: Running Innovator & Community Builder
Kelly Roberts is living proof that you don't have to be a "natural" runner to fall in love with the sport and change it for the better.
Self-proclaimed "Former President of the I F*cking Hate Running Club," Kelly discovered running's transformative power during her post-college life crisis (theatre degree, student loans, running from grief after the loss of her younger brother, uncertain future…sound familiar?). But what started as personal survival became a mission to revolutionize how women experience running.
As one of the first running influencers, Kelly didn't just follow trends, she created them. Her background in theatre and storytelling, combined with natural community-building skills, allowed her to innovate in ways the running world had never seen. She made running funnier, more inclusive, and infinitely more welcoming for the everyday runner.
Kelly's contributions to running culture:
Pioneered pace inclusivity - championing the idea that all runners belong, regardless of speed
Founded Sports Bra Squad - a global body positivity movement that changed how women see and talk about their bodies in sport
Made running funnier - using humor and authentic storytelling to break down intimidation barriers
Pushed for body resilience - shifting focus from weight loss to strength and confidence
Created viral content trends that are now standard in the running community
Coach Kelly's Credentials & Achievements:
RRCA-certified running coach
Dr. Stacy Sims "Women Are Not Small Men" certified
BA in Theatre Arts - expert storyteller and community builder
Women's Running Magazine cover athlete
10+ years of brand partnerships (Nike, Adidas, Under Armour, lululemon, Oiselle)
Coached thousands of women from struggle runners to Boston qualifiers
Host of "Run, Selfie, Repeat" podcast with millions of downloads over the years
Running industry innovator - created trends now considered standard
Kelly's philosophy: Success is measured by confidence gained, not pounds lost. If you’re not having fun, it’s time to pivot. Or come run with us at Badass Lady Gang.
What Our Community Says
"Before finding the Badass Lady Gang, running was lonely and challenging. Now running is still a challenge but I feel empowered to take on that challenge. I feel incredibly supported and inspired by the women in the group with me. When I'm unsure or nervous there are so many tools within this team."
— Stephanie S.
"The team membership has been a wonderful option for those that want flexibility and access to training plans. Coach Kelly's plans are the REAL DEAL! They've helped me succeed at my distance and pace goals."
— Alyssa P.
"BALG isn't just a training program—it's a real team that cheers you on no matter your pace. It's the perfect balance of fun, motivation, and accountability!"
— Chelsea G.
Featured Articles & Guides
Expert advice to support your running journey
How To Find The Best Sports Bra →
Coach Kelly's viral review series - because finding the right support shouldn't be impossible
Marathon Training for Beginners: Have the Most Fun! →
Everything you need to know for your first 26.2
Best Running Shorts for Women with Strong Thighs →
Size-inclusive brand recommendations that actually work
But If You Run...Why Aren't You Skinnier? →
Challenging diet culture in the running world
Browse All Articles & Resources →
Tools & Reviews
Sports Bra Reviews - Honest reviews from Coach Kelly
Gear Recommendations - Tested by real women for real bodies
Training Tips - Mental game and physical preparation
How To Fuel Your Runs - Fueling smarter without obsession
Sports Bra Reviews
Welcome to Coach Kelly's viral sports bra review series, where we tackle the elusive quest for the perfect sports bra. As a runner with a larger chest, Coach Kelly understands the struggle of finding true support and comfort during a workout. Her reviews provide a candid, real-world look at how different sports bras perform, highlighting the pros and cons with humor and honesty. Whether you're new to running or a seasoned athlete, join us in this informative and entertaining journey to find your ideal sports bra.
