WE ARE BADASS LADY GANG
The Badass Lady Gang is a running community made by women for women. Together we ditch diet culture and focus on feeling strong as we move through life’s moments and miles. We believe fitness should be fun, and whether you love to run or love to hate it, we invite you to join BALG for community, support, and motivation to keep going and define your own kind of strength.
Group Runs
Badass Lady Gang has been organizing weekly group runs in 10+ cities in the US and Canada since 2019! Our group runs were created to help women make friends at a run club where they’ll NEVER be left behind. 9-minute miler or 29-minute miler, our weekly group runs are designed so that everyone participates in a fun speed play session. So whether you walk or run, you’re never outside of yelling range from the gang. Community building is who we are and creating inclusive, fun, and inviting spaces is what we’ve been doing for over 4 years!
By women, for women.
By women, for women.
Train with us
There’s nothing we love more than watching our athletes chase down their goals. Regardless of what that goal is: If you want to like yoga, run a marathon, become a runner, or feel stronger and more energetic, we’re here to guide you, help you, and support you every step of the way.
We’ve designed our plans, practices, and experiences with the everyday runner in mind because too many running plans and programs were created by professional or elite athletes who don’t know what it feels like to be terrible at running. We get struggle runners. We get women who are spread too thin and won’t be able to do their training perfectly.
We believe in focusing just as much attention on your mental game as we do your physical one. We believe in finding fun on every run because if you’re not enjoying the process, WHAT’S THE POINT? We believe in helping our athletes build connections within our community and providing them with education and resources so that they can ditch diet culture, develop self-efficacy, and feel good about the choices they’re making in every aspect of their lives.
Stop running and training alone, stop overtraining, and train like the badass you are.
join our training team
affordable running coaching
Access to All Training Experiences
6 Weekly Coaching Calls
Customized Running Plans
team support
strength training videos made for runners
training resources
and more!
Take the guesswork out of running and get the support you deserve!
$89.99/month or $599.99/year
$65/month or $520/year
To register, click the link below!
What’s the difference?
Here’s a quick breakdown of our training options:
Private Coaching
Cost: $250/month
Features:
1 Weekly 1:1 call with Coach Kelly and unlimited email access
Access to the team BALG Coaching Calls
Customized running plans in Final Surge
Access to our entire strength x yoga library (over 100 videos) with Coach Amanda
Access to Coach Amanda’s Functional Yoga Functional Movement spaces
6 Live weekly coaching calls (Mondays at 1 pm ET, Tuesdays at 3 pm ET, Wednesdays at 6, 7, 8 pm ET, Fridays at 12 pm ET)
Access to BALG Team private group within the BALG Online Community to connect with your teammates
Weekly Journals with videos to help you develop mental strength
15% off all BALG Merch all year long
AND MORE!
BALG Training Team
Cost: $89.99/month or $599.99/year
Features:
Customizable running plans in Final Surge
Access to over 100 strength and yoga videos with Coach Amanda
Functional Yoga Functional Movement spaces
6 weekly zoom calls with Coach Kelly and the team so you can check-in multiple times a week
Live strength session with Coach Amanda
Private group within the BALG Online Community
Weekly journals with videos to develop mental strength
Option to purchase 1:1 coaching calls
15% off all BALG Merch all year long
Training Experiences
Cost: $75+ per experience
Features:
Customizable running plan in Final Surge
Access to our entire strength and yoga library with Coach Amanda
Functional Yoga Functional Movement spaces
1 weekly zoom call with Coach Kelly and the training experience athletes
Live strength session with Coach Amanda
Private group within the BALG Online Community
Weekly journals with videos to develop mental strength
Access available during the Training Experience
Running Plans
Cost: $40+ per plan
Features:
Running plan in Final Surge
Specific strength and yoga videos with Coach Amanda
Each option is designed to meet different needs and budgets, from comprehensive support with the Training Team to more specific plans with our Running Plans. If you have any more questions or need help choosing the right option for you, feel free to reach out!
2025 Training Experience Calendar
Testimonials
“Before finding the badass lady gang, running was lonely and challenging. Now running is still a challenge but I feel empowered to take on that challenge. I feel incredibly supported and inspired by the women in the group with me. When I'm unsure or nervous there are so many tools within this team. There is the social group on Mighty Network, coaching calls, and guided runs which are my personal favorite tool! I am so happy I found this group!”
-Stephanie S.
Meet coach Kelly
Kelly Roberts, head running coach, and creator of the Badass Lady Gang is the Self Proclaimed Former President of the ‘I F*cking Hate Running Club’. Before her BALG days, Kelly's fitness routine consisted mainly of forced gym sessions fueled by a desire to shrink her body. However, it wasn't until she entered post-college life, armed with a theatre degree, student loans, and an uncertain future that she discovered the transformative power of running.
Kelly's running philosophy measures success by the confidence gained, not pounds lost.
Kelly is an RRCA-certified running coach and has completed Dr. Stacy Sims' 'Women Are Not Small Men' certification course, enhancing her ability to better serve female athletes. Kelly has coached thousands of women, from struggle runners to those striving for Boston Marathon qualifying times. Her achievements include gracing the cover of Women's Running Magazine, over a decade of sponsorships and partnerships with brands like Nike, Adidas, Oiselle, and Under Armour (to name a few), and founding the Sports Bra Squad, a global movement empowering body image through sport.
BADASS LADY GANG groups
FREE Online Community
Want to feel active without hating every minute of it? Looking for a group of fellow badasses to keep you going every step of the way? Join us and get connected!
Existing Chapters
Want to connect IRL with badass ladies to go running with? Afraid of being left behind? Find your new best running friends at a BALG chapter near you, or start one of your own!
How To Find The Best Sports Bra
Looking for the perfect sports bra? It’s hard to find a supportive sports bra for running or high-impact workouts! Don’t let big boobs stop you from running! We’ve created a resource to help you find the BEST sports bra to help you kick-ass and take names in your workout.
Sports Bra Reviews
Welcome to Coach Kelly's viral sports bra review series, where we tackle the elusive quest for the perfect sports bra. As a runner with a larger chest, Coach Kelly understands the struggle of finding true support and comfort during a workout. Her reviews provide a candid, real-world look at how different sports bras perform, highlighting the pros and cons with humor and honesty. Whether you're new to running or a seasoned athlete, join us in this informative and entertaining journey to find your ideal sports bra.
